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BENEFITS OF BECOMING A
BEN FRANKLIN® STORE
| Ben Franklin®
and Ben Franklin Crafts® stores are the largest family
of independently owned variety and craft stores in the nation. As a
member of the Ben Franklin family, you will reap the benefits of
national name recognition as soon as your Ben Franklin sign goes up
on your store. |
Circular
and Coupon Book Advertising Programs
- Monthly full-color photography for variety, craft and
hybrid circulars and coupon books with the Ben Franklin logo
- Name brand, first quality seasonal and everyday
merchandise
- Craft projects promoted in craft and hybrid sales
each month
- Full-color craft project sheets available free of
charge to distribute in your store
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- Special Event sales offered monthly to help you build
profits with gift, Dollar Days, and other key categories
- Most casepacks and innerpacks can be broken so you
order the quantities you need
- All items delivered with our own trucks and drivers
for only a 3.9% freight charge nationwide
- Low cost circulars and coupon books based on minimum
print purchases
- Anniversary and Grand Opening sales available
- Option to customize ads with your special items and
services
- Regular fax updates keep you informed about
developments in the Ben Franklin program
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Point-of-Sale
Materials
- Full-color photography pre-sale and sale shelf
talkers
- Color window banners
- Price stickers with coded sale prices
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Flexible
Ordering Options
- Over 1500 everyday, seasonal, and craft items
available at special prices each month
- Easy-to-Use Internet ordering system on our web site
- Fax order form enables you to fax in your order any
time, day or night using our toll-free fax number
- Order forms by page help you quickly order individual
sale plans
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Import
Profit Opportunities
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Many import items available monthly!
Take advantage of import profit opportunities without
bringing in the merchandise early.
All import items are indicated with an asterisk (*) in
the order book.
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Complete floral and craft import program
available twice a year for Spring/Summer and Fall/Halloween
Christmas All-expense paid buying trips and special discounts
available for Promotions Unlimited customers.
Ask your sales rep for more information.
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Educational
Workshops
- Informative presentations on advertising and
merchandising
- Hands-on Internet Training
- Exchange ideas with other existing and potential Ben
Franklin stores from around the country
- Store Advisory Council Meetings
- Merchandise vendors and service providers available
to talk with retailers
- Promotions Unlimited provides round-trip airfare,
hotel accomodations, and meals for one person per qualified
store, plus hotel and meals for additional store employees
- View merchandise and place orders for key sale plans
and import programs
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Fabric
Programs
- Complete program on display twice per year:
Fall/Christmas and, Spring/Summer
- Top manufacturers’ representatives attend shows
with the latest fashions and designs
- Sewing notions and accessories included
- Shipped through Promotions Unlimited with excellent
costs, extended dating, special show allowances, and a low
freight charge
- Special drop shipment programs
- Items promoted in ads to drive sales
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"Dollar
Days" Profit Opportunities
- New Everyday Dollar program featuring 3,500
items
- Items identified in order book with a dollar
sign
- First quality merchandise sold for $1.00 at
excellent profit margins each month
- Hundreds of new dollar items available each
month
- Special "Dollar Days" signage
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Building
Name Recognition
- Ben Franklin Internet site targets consumers to build
awareness of Ben Franklin stores
- Advertisements in craft industry trade magazines
- Regional TV commercials
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