Ben Franklin Means Opportunity...

Ben Franklin invites you to share in a future filled with exciting opportunities and profit-making potential. With a Ben Franklin franchise you are the entrepreneur and our franchise allows you to be the boss. At the same time you will enjoy one of the lowest franchise costs in the industry. Most franchise companies charge a royalty fee (a percentage of your sales), with some as high as eight percent. you won't find this at Ben Franklin. 

In today's fast paced field of retailing, Ben Franklin can offer the type of store that can serve the needs of the vast majority of communities. You can be a part of the retailing venture that is ready to be part of the new century.

When you join the Ben Franklin family, you will discover that it is a sound investment and a great lifestyle, too. Seize the opportunity today - Because at Ben Franklin, the future is right here, right now - And it has never looked brighter.

Ben Franklin is the second oldest franchise in America, and is also the largest chain of independent owned craft and variety stores in the country

The Right Store For Your Community
That's Why So Many Shoppers Love
Ben Franklin

When people think of Ben Franklin, they think of variety and craft merchandise, and convenience with friendly knowledgeable people to serve their needs. We have developed relationships with  merchandise vendors in order to offer a wide selections of the most popular high - quality products available.

Ben Franklin is a part of the Promotions Unlimited family of companies devoted to the independent retailer. The family group of companies has built a positive nationwide reputation by offering only top quality merchandise  lines, designed to serve your customer's needs.

Our sister companies and selected vendors offer a tremendous selection of craft, memory (scrapbooking), floral, fabric, framing, seasonal goods, home/school/office, toys, housewares, dollar merchandise, promotional merchandise and much, much more.

Each community has different customer needs and opportunities. With the help of Ben Franklin, we can work together to develop the proper merchandise niche making your store an exciting place to shop in today's marketpalce.

Our vendors continually review and update their offering to the stores.

As you can see, at Ben Franklin we give you the opportunity, and at the same time, fill your customer's needs.

Merchandising, Advertising...
All Part of Ben Franklin's Business - Builder Plan

The product buyers from the various companies stay on top of current merchandising trends by searching for items that will attract more shoppers and generat greater sales and profits.

Ben Franklin's operational staff, along with the staff's from our sister companies, work hand - in - hand with our store owners to provide them with lines of exciting new merchandise value. They can also provide additional guidance with merchandise plan-o-grams.

Within our industry, many merchandise shows are held annually. We have two main events at our showrooms in Racine, Wisconsin. These shows, along with others, provide an excellent opportunity for the store owners to see first hand the latest in trend setting merchandise. This also provides great seasonal buying opportunities, a forum to exchange ideas and to discuss your particular needs with other store owners, as well as your management staff.

Advertising... the key to building your business

Promotions Unlimited, our preferred vendor for promotional sale events and merchandise, has developed an advertising and marketing program which can help your store compete more effectively. With their complete advertising program, you will be able to build a long-standing reputation of "great quality for less money".

Promotions Unlimited is dedicated to help your store reach higher sales levels. Exciting monthly sale events and special seasonal and holiday promotions are an important part of this program together with the following:

• Full-color circulars -- These cost-effective circulars are among our most beneficial sales tools. They give you a dependable, affordable way to increase volume all year long
  
• Full-color coupon books -- An additional tool to reach your customers in a very cost-effective way.
  
• Black and white or Color Disks -- We provide disks with black and white or color images for stores to use when making their own custom advertisments.
  
• Point-of-Sale Displays -- We can provide everything from giant pennants to price signs, to carry the excitement and color throughout your store.
  
• Black and White Camera-Ready Art -- Available to assist with the local advertising programs.
  
• Ben Franklin World Wide Web Site -- With retailer and customer information.
  
• Seasonal Offerings

Ben Franklin Supports You Every Step Of the Way

If you are new to the Ben Franklin program, we will complete a market survey for a proposed location for a new Ben Franklin Store without additional cost to you. The analysis will determine if conditions are favorable for a  store, and if so, the type of unit. A comprehensive look at all retailing is prepared. With a review of the competitive factors, we can advise you as to merchandise mix, size and location within the market. Commercial developers and existing  landlords are contacted to determine rental costs.

Once the market analysis is completed and you have chosen a location, we can provide assistance in the negotiation phase. We will make every effort to develop the most favorable lease terms and protection possible. 

Our Unique Training Program Gets You Headed In The Right Direction

Ben Franklin's Franchise Training Program is designed to help you avoid the pitfalls of starting up a new business. Our classroom training teaches our unique approach to the countless challenges that come with owning a retail business. That's followed by up to two weeks of actual "hands-on" experience at a training store.

Ben Franklin Has Your Complete Operational Support Team

One of the greatest benefits our franchise offers is a team of professionals dedicated to the success of each of our stores. Experts to lend a helping hand before, and after store opening. Your in business for yourself, but not by yourself.

Ben Franklin...
The Solution to the Retailing Puzzle

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