When people think of Ben Franklin, they think of variety and craft merchandise, along with convenience with friendly knowledgeable people to serve their needs. We have developed relationships with merchandise vendors in order to offer a wide selection of the most popular high-quality products available.

Ben Franklin is part of the Promotions Unlimited family of companies devoted to the independent retailer. The family group of companies has built a positive nationwide reputation by offering only top quality merchandise lines, designed to serve your customer's needs.

Our sister companies and selected vendors offer a tremendous selection of craft, memory (scrap booking), floral, fabric, framing, seasonal goods, home/school/office, toys, housewares, dollar merchandise, promotional merchandise and much, much more.

Each community has different customer needs and opportunities. With the help of Ben Franklin, we can work together to develop the proper merchandise niche making your store an exciting place to shop in today's marketplace.

Outstanding Merchandise Makes Ben Franklin Appealing
The product buyers from the various companies stay on top of current merchandising trends by searching for items that will attract more shoppers and generate greater sales and profits.

Ben Franklin's operational staff, along with the staff from our sister companies, work hand-in-hand with our store owners to provide them with lines of exciting new merchandise. They can also provide additional guidance with merchandise plan-o-grams.

Within our industry, many merchandise shows are held annually. We have two main events at our showrooms in Racine, Wisconsin. These shows, along with others, provide an excellent opportunity for the store owners to see first hand the latest in trend setting merchandise. This also provides great seasonal buying opportunities, a forum to exchange ideas and to discuss your particular needs with other store owners, as well as your management staff.

Advertising... The Key to Building Your Business
Promotions Unlimited, our preferred vendor for promotional sales events and merchandise, has developed an advertising and marketing program which can help your store compete more effectively, with their complete advertising program.

Promotions Unlimited is dedicated to helping your store reach higher sales levels. Exciting monthly sale events and special seasonal and holiday promotions are an important part of this program together with the following:

Full-Color Circulars and Coupon Books - These cost-effective circulars and coupon books are among our most beneficial sales tools. They give you a dependable, affordable way to increase volume all year long. Monthly Fabric Programs Black and White or Color Disks - We provide disks with black and white or color images for stores to use when making their own custom advertisements. Point-Of-Sale - We can provide everything from giant pennants to price signs to carry the excitement and color throughout your store. Black and White Camera-Ready Art - Available to assist with the local advertising programs. Ben Franklin World Wide Web Site - With retail and customer information. Seasonal Offerings

We Can Help You Choose The Market
If you are new to the Ben Franklin program, we will complete a market survey for a proposed location for a new Ben Franklin Store without additional cost to you. The analysis will determine if conditions are favorable for a store, and if so, the type of unit. A comprehensive look at all retailing is prepared. With a review of the competitive factors, we can advise you as to merchandise mix, size and location within the market. Commercial developers and existing landlords are contacted to determine rental cost and availability of locations.

Once the market analysis is completed and you have chosen a location, we can provide assistance in the negotiation phase. We will make every effort to develop the most favorable lease terms and protection possible.

Our Training Program Helps Get You Headed in the Right Direction
Ben Franklin's Franchisee Training Program is designed to help you avoid the pitfalls of starting up a new business. Our classroom training teaches our approach to the countless challenges that come with owning a retail business. That's followed by up to two weeks of actual "hands-on" experience at a training store.

Ben Franklin Support
Support that you receive after you have opened your store comes from many areas: vendors, fellow store owners, groups, etc.

You are always just a phone call away from someone who can help out.

When you look at the big picture, you can see why there's never been a better time than right now to join our family of fine stores. Today, more than ever, Ben Franklin is a sound investment with a bright future.

Ben Franklin Franchising is a part of the Promotions Unlimited family of companies. We encourage you to come visit our 450,000 square foot facility located in Racine, Wisconsin. We have 50,000 square feet of showrooms, which includes a training center.